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When you start a consulting business an autoresponder is a great tool to help you create courses that promote your business. You already have a topic that you are an expert at because you are a consultant. The course that you design should deal with a specific topic within your area of expertise. You can offer the mini-course as a free bonus for visitors to your website. The autoresponder is the way you deliver the mini-course.

After selecting a topic of interest, divide the topic up into several sub-topics. Give anyone that visits your consulting website a 5 or 7 day course where you cover each sub-topic on each day of the course. Day 1 should consist of an introductory message letting the reader know what will come next. The key is to build interest, clearly communicate your points and offer information of value so that the reader feels that he or she is getting quality actionable information.

In the mini course you use when you start a consulting business, make sure you include the lesson number, topic title as well as information about your company. Conclude with a sneak peak of what the next lesson is about.

The key to creating a good mini-course is to provide valuable information and build curiosity. If you fail to do this, the reader will unsubscribe and will not read your mini course the next day.

As far as how you create the course, there are several ways you can do this. I suggest that you create it in a word processing application or a text based program so that you can have a central location for all of your content. After creating it and reviewing it, the next step is to transfer the course over to your autoresponder application. You are done! Now the mini-course works on your behalf. Visitors to your website automatically begin to build rapport with you and have a greater level of trust in your abilities as an consultant while you continue to build your business. As a result, you will find that it will help you land more clients as you start a consulting business.